Senior Digital Trading Manager
We’re hiring a Senior Digital Trading Manager! Own our digital trading strategy, lead a specialist team, and drive e-commerce growth.
Location
Hybrid: 1-2 days at our Support Centre in Coleshill, Birmingham.

Why The Works?
🏆 10th Best Big Company to Work For 2024 - 'Best Companies'
We don’t just sell products.
We inspire reading, learning, creativity and play.
The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.
This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.
Become a Senior Digital Trading Manager
As a Senior Digital Trading Manager, you are responsible for leading the commercial performance of our digital channels. You’ll define and execute the digital trading strategy, manage a team of trading specialists, and ensure our ecommerce platforms deliver against ambitious revenue, margin, and customer experience goals.
Your Mission
- Own and lead the digital trading strategy, aligning with marketing, merchandising, and commercial goals.
- Manage and mentor a team of digital trading executives and specialists.
- Oversee the digital trading calendar, ensuring timely execution of campaigns, launches, and promotions.
- Optimise onsite merchandising, navigation, and search to maximise conversion, AOV, and revenue.
- Analyse trading performance and customer behaviour to identify opportunities and risks.
- Collaborate with product, UX, content, and marketing teams to improve the end-to-end customer journey.
- Lead trading reviews and performance reporting, delivering actionable insights to senior stakeholders.
- Ensure alignment between digital trading activity and inventory, fulfilment, and operational capabilities.
- Stay informed on ecommerce trends, competitor activity, and emerging technologies.
Skills/Behaviours That Will Set You Apart
- Extensive experience in digital trading, ecommerce, or online merchandising.
- Proven track record of delivering commercial growth through digital channels.
- Strong leadership and team management skills.
- Deep understanding of ecommerce KPIs, customer journeys, and trading levers.
- Proficiency in analytics and trading tools (e.g. GA4, Looker, Contentsquare).
- Excellent stakeholder management and cross-functional collaboration.
- Experience with ecommerce platforms such as Shopify, Salesforce Commerce Cloud, Magento.
- Background in omnichannel retail, high-volume ecommerce, or content-rich environments.
- Familiarity with SEO, CRO, and digital marketing principles.
Being a great leader
As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers — it's a team.
• Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission.
• Clear Communication: Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins.
• Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador.
• Provide Feedback: Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner.
• Empower Your Team: Delegate tasks and trust your team to handle them. This builds confidence and promotes professional growth.
• Conflict Resolution: Address conflicts promptly and fairly. Foster an environment where issues can be discussed openly and resolved amicably.
• Empathy: Understand and consider the feelings and perspectives of your team members. This helps in building strong, supportive relationships
And let's not forget about the most important part… your team's well-being and aspirations. You'll be their biggest supporter, cheering them on. You'll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations.
Our PERKS really are ‘The Works’
- 💪 25% Colleague Discount! - Plus, exclusive Double Discount days!
- 😎 MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more
- 🏡 Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.
- 🚀 Holiday – 33 days including bank holidays.
- 💃 Holiday Purchase - Purchase an additional 5 days
- 🎓 Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
- 💸 Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
- 🏬 Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
- 💛 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
- 🩺 Healthcare Cash Plan – To support your everyday healthcare costs
- 🥳 And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.
Our Purpose
To inspire reading. learning, creativity and play - making lives more fulfilled.
Our Values
We are Crafty | We are Caring | We are Can-do
We Listen. We Care
Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction.
Promoting Diversity, Inclusion, and Applying Reasonable Adjustments
At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).
We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!
- Department
- Digital
- Role
- Senior Digital Trading Manager
- Locations
- Coleshill, Warwickshire
- Remote status
- Hybrid
- Employment type
- Full-time
- Contract
- Permanent
- Store Name
- (Support Centre, Not Applicable)
- Weekly working hours
- 38.75
- Working Days
- Weekdays
Coleshill, Warwickshire
About The Works
We don’t just sell products. We inspire reading, learning, creativity and play.
Because when people spend time doing what they love, it’s Time Well Spent.And with the right passion - It All Starts With You.
Already working at The Works?
Let’s recruit together and find your next colleague.