Location

1-2 days in our Support Centre, 2-3 days working from home.

Why The Works?

🏆 10th Best Big Company to Work For 2024 - 'Best Companies'

We don’t just sell products.
We inspire reading, learning, creativity and play.

The Works. It literally means everything. And whatever your story or background, we’re all about unlocking imagination and making creativity accessible to everyone. Whether you’re engaging with customers on the frontline or supporting our colleagues behind the scenes, your impact can be profound and far-reaching.

This is more than toys and books and art supplies. This is about inspiring people to read, learn, create and play. So, with the right passion, it all starts with you.

Become a Social Media Strategy Lead

As a commercially minded, insight‑driven Social Media Strategy Lead, you will be the strategic guardian of how our brand shows up across organic social. You will take an established strategy and bring it to life - ensuring it is delivered, evolved and embedded consistently so that we become famous for the right things as a brand.

Your role focuses on amplifying our strategic pillars, shaping the direction of our channels, and ensuring our social presence drives both brand fame and commercial impact. You’ll champion creative excellence, lead cross‑functional alignment, and ensure every piece of content, creator partnership and campaign contributes to our long‑term brand ambition.

You’ll collaborate closely with Brand Campaign, Creative, Digital Marketing and Buying teams, while also building strong relationships with creators, influencers, freelancers and occasional third‑party suppliers. Leading and developing a Social Media Executive, you’ll set the bar for best‑in‑class storytelling and steer the ongoing evolution of our approach - turning strategy into consistent, culture‑led activation.

Your Mission

Organic Social Strategy & Execution

• Evolve and deliver our organic social strategy, ensuring it’s consistently executed and refined to build brand fame and deepen community engagement.

• Develop weekly and monthly content plans shaped by audience insights, product launches, cultural moments and priority campaigns.

• Provide strategic direction for how our brand shows up across Instagram, TikTok and Facebook, ensuring each channel ladders up to our long-term brand vision.

• Partner with Brand Campaign and Creative teams to translate strategic pillars into compelling storytelling and innovative social‑first formats.

• Ensure all organic social activity is aligned with our brand campaigns, trading priorities and the wider marketing calendar.

• Collaborate with retail colleagues to shape local social media initiatives that bring our stores closer to their communities.

• Lead the approach for Organic Social boosting to extend the reach of hero content across Meta, TikTok and Pinterest, balancing brand-building with commercial performance.

• Mentor and coach the Social Media Executive - strengthening strategic thinking, execution quality and alignment to the overarching strategy.

• Work effectively with creators, influencers, freelancers and occasional third‑party suppliers to deliver best‑in‑class content that elevates the brand.

Insights, Reporting & Competitor Analysis

• Lead strategic insights across organic social, ensuring KPIs, analytics and performance tracking guide future decision‑making.

• Deliver clear strategic recommendations and performance summaries to senior stakeholders—including the Commercial Director and CEO.

• Conduct in‑depth competitor and market analysis to identify opportunities, gaps and emerging spaces for the brand to own.

• Proactively spot early cultural, platform and audience trends and work cross‑functionally to activate timely, relevant and brand‑aligned content.

Skills/Behaviours That Will Set You Apart

• 3+ years’ experience working in Organic Social, including strategic planning, channel ownership, KPI optimisation and people leadership.

• Demonstrated ability to manage and grow organic social channels through content strategy, community building and engagement initiatives.

Being a great leader

As a great leader with wonderful people skills, you'll create an environment that's more than just co-workers — it's a team.

• Align Goals with Values: Ensure that your team’s goals are clearly connected to the company’s values and purpose. This helps colleagues see the bigger picture and understand how their work contributes to the overall mission.
• Clear Communication: Ensure that your team understands the goals, expectations, and their roles. Regularly share updates, encourage open dialogue and have regular check-ins.
• Role Model: Lead by example. Demonstrate the behaviours and attitudes you expect from your team, such as punctuality, responsibility, and being a brand ambassador.
• Provide Feedback: Offer constructive feedback regularly. Recognise achievements and address areas for improvement in a supportive and continuous growth manner.
• Empower Your Team: Delegate tasks and trust your team to handle them. This builds confidence and promotes professional growth.
• Conflict Resolution: Address conflicts promptly and fairly. Foster an environment where issues can be discussed openly and resolved amicably.
• Empathy: Understand and consider the feelings and perspectives of your team members. This helps in building strong, supportive relationships

And let's not forget about the most important part… your team's well-being and aspirations. You'll be their biggest supporter, cheering them on. You'll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations.

Our PERKS really are ‘The Works’

• 💪 25% Colleague Discount! - Plus, exclusive Double Discount days!

• 😎 MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more

• 🏡 Family Friendly Leave - Enjoy some time well spent with enhanced maternity, paternity and adoption pay.

• 🚀 Holiday – 33 days including bank holidays.

• 💃 Holiday Purchase - Purchase an additional 5 days

• 🎓 Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.

• 💸 Stream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!

• 🏬 Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!

• 💛 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!

• 🩺 Healthcare Cash Plan – To support your everyday healthcare costs

• 🥳 And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose

To inspire reading, learning, creativity and play 💛💙

Our Values

We are Crafty 🎨 | Smart with what we've got.

We are Caring 💛 | Heart in every action.

We are Can-do 🚀| Energy that gets it done.

We Listen. We Care

Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction.

Promoting Diversity, Inclusion, and Applying Reasonable Adjustments

At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).

We are open to discussions around working hours and flexible working. And, where possible, we'll try to support this. If you need reasonable adjustments for an interview you might attend with us, let us know in your application and we’ll be happy to help!